Marketing Plan Report and Presentation for Apple Watch Series 8
Developed briefs, reports, and presentations to integrate course concepts in creating marketing solutions for organizational challenges, collaborating in teams to analyze companies and markets, and offering strategic recommendations to improve competitive positioning.
Conducted comprehensive analysis of company background, product value proposition, customer needs and characteristics, competitor landscape, environmental forces, and SWOT analysis to develop strategic marketing solutions that align with business objectives.
Situation Analysis
Applied multiple segmentation methods (geographic, demographic, psychographic, and behavioral) to analyze market opportunities, identified target market, developed a clear positioning statement, and created a detailed customer persona to visually represent the target audience.
Market Opportunity Analysis
Developed a product strategy by summarizing the value proposition and target market, detailing customer jobs, pains, and gains, and linking key product features, pain relievers, and gain creators, concluding with a visual product concept prototype for customer feedback.
Value Creation Strategy
Designed an online survey to collect primary data for validating the value proposition, including methodology for data collection, differentiation questions on product features and benefits, concept testing, and target market segmentation questions to confirm key assumptions.
Market Research
Developed a customer journey map by outlining the phases from awareness to post-purchase, detailing customer experiences, actions, and pain points at each phase, and describing how the product delivers value through key touchpoints.
Value Delivery Strategy
Conducted secondary research to analyze pricing factors such as customer preferences, competitor pricing, costs, and economic/legal influences, described the current pricing strategy, and proposed adjustments based on target market and identified factors.
Value Exchange Strategy
Analyzed the current value communication strategy for the Apple Watch Series 8, detailing goals, messaging, and promotional mix, and proposed a new promotional campaign targeting health-conscious consumers, culminating in the creation of a video advertisement that visually conveys the campaign theme.
Value Communication Strategy
Created a comprehensive Marketing Plan Report for the Apple Watch Series 8, synthesizing prior Workshop Briefs into a cohesive document that includes key analyses and actionable recommendations to enhance customer value and improve marketing performance.
Marketing Plan Report
Delivered a compelling ten-minute Marketing Plan Presentation for the Apple Watch Series 8, effectively outlining key findings from the situation and market opportunity analyses, and presenting actionable marketing recommendations, supported by visual summaries and prepared for audience questions.