About Me.

Areas of Expertise

My Experience

Education

Skills & Compentecies

Licenses

Languages & Interests

Luxury Fashion Marketer

A results-driven Business Administration and entrepreneurship student at California Polytechnic State University, San Luis Obispo.
Passionate about luxury fashion marketing, with experience in brand development, marketing strategy, project management, and cross-functional collaboration.
Fluent in English, proficient in Arabic, and intermediate French.

Areas of Expertise

Brand Analysis & Strategic Positioning

Developed expertise in brand differentiation and consumer perception skills through projects like the Apple Watch Series 8 and Scener, analyzing brand identity, target audience, and competitive landscape to create positioning strategies that aligned with core consumer values.

Stakeholder Engagement

Engaged diverse stakeholders—including students, faculty, and local businesses—as ASB Marketing Commissioner and Treasures of Laguna Marketing Intern, aligning initiatives to boost event participation, sales, and school spirit.

Market Analysis & Competitive Insight

Conducted comprehensive market research for the Apple Watch Series 8, examining customer needs, competitor positioning, and environmental factors to develop strategies enhancing brand relevance and identifying growth opportunities.

Campaign Planning & Visual Content Development

Led campaigns, social media content creation, and branding efforts in commissioner and internship roles, designing engaging visuals and a unique logo to strengthen brand identity and boost audience interaction.

Brand Engagement & Tactical Activations

Skilled in executing strategies for brand engagement and customer interaction, gained through managing social media accounts and developing tactical marketing activations that strengthened brand positioning and built customer loyalty.

Communication & Presentation Skills

Developed strong communication skills through delivering clear and professional marketing presentations, both written and verbal.

Project Management

Managed multiple projects and campaigns effectively, ensuring timely and high-quality execution through strong organizational and multitasking skills.

My Experience

Spearheaded extensive research on private equity firms for a project led by the former Chancellor of Cal State University.
Organized research findings into detailed executive summaries, Excel spreadsheets, and presentations, ensuring accuracy and clarity for decision-making purposes.

California Polytechnic University

Student Research Assistant to Joseph Castro

January - June 2024

Launched and managed Instagram account, creating meaningful, engaging, and informative content that supported the enhanced the store's online presence.

Designed an original logo and developed professional-grade visual content using Adobe Illustrator.

Treasures of Laguna

Marketing Intern

May - September 2020

Developed tactical marketing activations, such as spirit weeks, movie nights, and brand collaborations.
Designed flyers, managed social media engagement, and captured event photos to boost student engagement and school spirit.

Santa Margarita Catholic High School

Associated Student Body Commissioner of Marketing

July 2020 - May 2021

Skills & Competencies

Analytical Thinking

Communication & Presentation
Organizational Skills
Collaboration & Teamwork
Creativity
Adaptability

Canva

Adobe Suite
MS Office
Web Development (Squarespace)
Google Suite
Project Management Software (Asana, Miro, Clickup)

Education

California Polytechnic State University — San Luis Obispo, CA
Bachelor of Science in Business Administration, Entrepreneurship
Expected Graduation: March 2025