Campaign Planning & Tactical Activations for the Associated Student Body
As the Commissioner of Marketing for the Associated Student Body, I leveraged the official school spirit Instagram account, SMCHS Nest, to drive initiatives to amplify student engagement and school pride through innovative marketing activations.
Tactical Activations
Launched a year-long competitive event to engage students, encouraging them to download the 5 Star Students app to earn points for their classes.
Clash of the Classes
Results:
📈 Increased app downloads
🏆 Heightened class competition spirit
💬 Improved engagement on social media
Collaborated with local restaurants for a rotating dining experience on campus, promoting a contact-free meal option while supporting community businesses.
Eagle Eats
Results:
🍽️ Increased student participation in campus dining
🌟 Enhanced community partnerships with local businesses
Coordinated and promoted vibrant Spirit Weeks to foster school community engagement and enthusiasm, utilizing creative themes and activities to encourage student participation and boost school spirit leading up to key events.
Spirit Weeks
Results:
🎉 Boosted student engagement and participation throughout Spirit Week activities
💸 Increased ticket sales for the Homecoming dance and football game