About Me.
About Me.
Luxury Fashion Marketer
A results-driven Business Administration and entrepreneurship student at California Polytechnic State University, San Luis Obispo.
Passionate about luxury fashion marketing, with experience in brand development, marketing strategy, project management, and cross-functional collaboration.
Fluent in English, proficient in Arabic, and intermediate French.
Areas of Expertise
Campaign Planning
Planned and presented five collection launches as Director of Marketing for Truffles Clothing by defining project objectives, designing creative marketing materials, and coordinating multi-channel promotions, resulting in a 40% increase in engagement and a sold-out brand collaboration reaching 37K followers.
Event Coordination
Planned and executed high-impact events as Commissioner of Marketing for Santa Margarita Catholic High School for over 500 attendees, managing end-to-end logistics, creative marketing, and cross-functional collaboration to drive student engagement and foster school pride.
Market Analysis & Strategic Insights
Conducted competitor analysis and organized KPIs for Truffles Clothing, providing driven feedback that identified growth opportunities and enhanced campaign outcomes.
Cross-Functional Collaboration
Partnered with brands, restaurants, designers, and event organizers in the Commissioner of Marketing role, aligning strategies, coordinating resources, and delivering cohesive messaging to ensure seamless execution of marketing initiatives and events.
Marketing Material Creation
Designed impactful websites, social media, and email marketing materials during roles as Director of Marketing for Truffles Clothing and Marketing Intern at Treasures of Laguna, leveraging Adobe and Office Suites to elevate brand identity and increase Instagram engagement by 40%.
My Experience
Brand Ambassador — Polo Ralph Lauren, Pismo Beach, CA
February 2025-Present
Supported in-store activations and special projects by preparing sales tools, merchandising assets, and presentations.
Conducted competitive research to analyze luxury market trends and enhance personalized client experiences.
Assisted in organizing product shipments, coordinating inventory, and maintaining visual merchandising standards.
Tracked and reported sales performance insights to management, supporting strategic decision-making.
Director of Marketing — Truffles Clothing
August 2022 – Present
Planned and managed the launch of 5 collections through multi-channel marketing campaigns, including a sold-out brand collaboration with a reach of 37k followers.
Developed and executed data-driven marketing campaigns on Instagram, YouTube, and email, achieving a 40% increase in engagement.
Secured and managed partnerships with 2 retail partners.
Managed and built reports on KPIs such as website traffic, product sales, and Instagram engagement.
Mortgage Loan Originator — Royal Pacific Funding
August 2024 – Present
Managed a portfolio of 70+ clients, providing exceptional customer service, tailored financial solutions, and ensuring a seamless and timely mortgage process from application to approval.
Streamlined loan operations by creating standardized procedures, leveraging Excel for portfolio tracking and analysis to enhance processing efficiency.
Student Research Analyst — to Joseph Castro, former Chancellor of California State University
January 2024 - June 2024
Performed in-depth quantitative and qualitative analysis on 20+ private equity firms, delivering data-driven recommendations that guided strategic decisions and improved project outcomes.
Designed and maintained dynamic Excel dashboards and created comprehensive presentations to effectively communicate findings and proposed improvements to stakeholders.
Commissioner of Marketing — Associated Student Body, Santa Margarita Catholic High School
July 2020 - May 2021
Spearheaded 15+ tactical marketing campaigns, including spirit weeks, movie nights, and brand partnerships, driving a 20% increase in student engagement and school spirit.
Planned and executed 10+ large-scale events for 500+ attendees, ensuring seamless operations and achieving record participation rates.
Designed 50+ promotional materials and managed a 25% increase in Instagram engagement.
Marketing Intern — Treasures of Laguna
May 2020 - October 2020
Launched and managed the brand’s Instagram account, creating 30+ engaging posts that drove a 30% increase in followers and a 40% boost in engagement.
Designed an original brand logo using Adobe Illustrator, strengthening brand identity and messaging.
Developed and executed a collaborative marketing campaign with local artists, increasing brand visibility and driving in-store sales growth.
Skills & Competencies
Analytical Thinking
Communication & Presentation
Organizational Skills
Collaboration & Teamwork
Creativity
Adaptability
Canva
Adobe Suite
MS Office
Web Development (Squarespace)
Google Suite
Project Management Software (Asana, Miro, Clickup)
Education
California Polytechnic State University — San Luis Obispo, CA
Bachelor of Science in Business Administration, Entrepreneurship
Expected Graduation: March 2025
GPA: 3.78 | Dean’s List
CIEE Council on International Education Exchange — Florence, Italy
June 2024 - July 2024
Courses: The Great Renaissance Artists of Florence | Communicative Italian Language
National Student Exchange Program — University of Hawaii at Manoa
Fall Semester 2023
Courses: Basic Apparel Construction | Global Environmental Issues
Licenses
Real Estate Salesperson, CA
Mortgage Loan Originator
Languages & Interests
Fluent in English, proficient in Arabic, and intermediate in French
Passionate about creating unique recipies, film photography, and traveling
